APOTOM Liquid Mask, the Industry Leader with Million Sales Volume, Announces Overseas Expansion at Its Anniversary Event

On the afternoon of January 9th, APOTOM, a liquid mask brand under the Oriental Group, held an anniversary event that attracted the attention of the industry. Dr. Li Dongzeng, Chief Physician of the Department of Infectious Diseases at Youan Hospital, distributors, channel agents, consumer representatives of APOTOM, and media representatives attended the event, along with Chen Mingjie, founder of Oriental Group, Chairman Qiu Sinian, Li Shu, CEO of Beijing Oriental Group, Liu Jinghua, Executive Director of Guangzhou Oriental Group, and Wang Ying, President of Oriental Group, to celebrate the outstanding achievements of APOTOM liquid masks since their first year on the market.

Achievement: Sales exceed 1 million units

As a leader in the new category of liquid masks, APOTOM liquid mask was officially launched at the end of December 2022. After one year since its launch, sales have already exceeded one million bottles, and "APOTOM liquid mask" has always been a hot topic due to its high search popularity on major major e-commerce sites and its widespread support from consumers. The brand philosophy of "protect with technology, breathe healthy" is deeply engraved in APOTOM's DNA and has laid the foundation for "million APOTOM". At the anniversary event, Chen Mingjia, founder of Oriental Group, delivered the opening speech, using samples of APOTOM liquid masks during the pandemic to look back on the infection-free journey in 11 countries, and as a "No. 0 APOTOMist", he revealed his determination to protect people's health with technology.

Some medical workers in the infectious diseases department in Beijing tried APOTOM liquid masks during the second wave of the pandemic in 2023 and got good feedback. Mr. Li Donzeng, chief physician of the comprehensive infectious diseases department of You'an Hospital, attended the scene and delivered a speech. He said that the breakthrough sales figures of APOTOM liquid masks as an innovative biotechnological protective product reflect that we are in a new post-pandemic era in which mankind is coexisting with and fighting respiratory viruses. Looking back on the domestic upper respiratory tract disease epidemic situation from the beginning of 2023 to the present, he did not deny the possibility of a new peak of upper respiratory tract infections around the Chinese New Year. Vulnerable groups such as the elderly, patients with underlying diseases, and children need more protection, among which APOTOM liquid masks have a wide range of protective effects, making them the preferred choice for daily APOTOM protection. He also praised the APOTOM brand's high level of humanitarian consideration, especially for vulnerable people.

During the event, Hu Jinhong, sales manager of Guangzhou Oriental University, shared a touching real-life story of how children with neurological disorders, once infected with the new coronavirus or influenza virus, had their previous long-term treatment almost wasted. Therefore, during the pandemic, the rehabilitation organization collected a wide range of protective products on the market and decided to choose APOTOM liquid masks. APOTOM's outstanding protective effect has helped to keep these children safe. "Users' choice and perception are both the present and the future of APOTOM. We will always improve our products and meet their expectations," said Hu Jinhong.

Strengthening protection: Covering the new coronavirus JN.1 strain

In mid-2023, APOTOM launched the 2.0 version of the liquid mask, which showed very good supplementary protective effects against the new coronavirus strain, influenza virus, and mycoplasma pneumoniae. At the anniversary event, Wang Ying, general manager of Guangzhou Orientale, released the neutralization test data of the 2.0 version of the liquid mask against the latest new coronavirus strain JN.1, reaffirming the extensive protective effect of the product. As APOTOM continues to evolve, it continues to follow the path of product iteration and upgrade, fearlessly facing the mutation and development of various viruses.

At present, with the continuous increase in market demand, upper airway protection products are becoming more diverse. In the face of competition, Ato has responded to the most practical and urgent protective needs of consumers and unhesitantly selected IgM type nano immunoglobulin technology. While many liquid masks use multi-peptide or IgG antibody technology, the IgM molecule, the "first immunoglobulin", has a unique "pentamer" structure and can firmly capture pathogens. Due to its larger size and high antigen binding ability, it has a strong pathogenic microorganism blocking power.

Dr. Li Shu, CEO of Beijing Oriental University, as the head of APOTOM's research and development team, elaborated on the social value of APOTOM brand and products. He said that with the increasing number of new types of infectious diseases and the shortening of the interval, if we cannot predict the next pandemic, we cannot wait passively, but must take proactive measures. Even a small cold can be fatal to vulnerable people. APOTOM has remarkable technological advantages and builds a safe barrier against respiratory infections in crowded societies. It plays the role of a "bulletproof vest" especially for susceptible and vulnerable people.

Based on the sustained combat capability and the depth of advanced research and development, Wang Ying announced at the anniversary event that in 2024, the brand will further improve its "system competitiveness", provide irreplaceable upper respiratory tract protection solutions, and build a powerful product line to comprehensively protect consumers' upper respiratory tract health. APOTOM's role as the "guardian of upper respiratory tract health" will be more clearly defined and widely known. In addition, the company will take the actual needs of consumers as the guideline for product development, focus on the local market while promoting internationalization, and open up unlimited growth space for the brand.

Domestic products going overseas: Uncovering market potential

During the event, Qiu Sinian, Chairman of Oriental Group, held a ceremony to award agency rights to Neuro Naturals Inc., APOTOM's exclusive distributor in North America, and announced that the APOTOM Liquid Mask brand will officially enter the overseas market. APOTOM Liquid Mask is the world's first IgM type nano immunoglobulin protective spray, and as a leader in liquid masks, it has realized a large-scale production process of IgM and become an exclusive patented brand. The success of APOTOM Liquid Mask dates back to 1982, when it was introduced into clinical practice and was not on the market for 40 years.